Situated right in the heart of the Riviera Maya, Playa del Carmen is the region’s top destination for shopping, dining and nightlife. There’s plenty to keep you occupied here, plus Playa serves as an ideal base for exploring the rest of the Riviera Maya. Playa del Carmen is famous for its stylish beach clubs. Offering a pampering alternative to the public beaches, these clubs offer food and beverage services, a variety of spa treatments and aquatic sports, plus access to restrooms, showers and pools. After your day at the beach, head into town and take a stroll along the pedestrian Fifth Avenue strip, locally known as Quinta Avenida. La Quinta is the place to see and be seen in Playa del Carmen. By day it’s packed with people browsing the shops and boutiques; by night roving musicians entertain diners in the many restaurants and bars.